Thinking positively of course, it would seem that businesses of all shapes and sizes are realizing the potential of social media, and therefore jumping on the bandwagon in an attempt not to be the one left out in the rain so to speak.
Whilst social media has many implications and methods in which you can use to exploit your business online, one of the thing things I’d like to share with you in this post is list building, and effectively how to use social media to build your email marketing list.
In previous posts we covered as many list building tips methods as we could give you, here we’ll take a look at 3 main social platforms in which we’ll use to build our list; Facebook, Twitter and off course YouTube.
I’ll start off with Facebook; so how can Facebook be used to build an email list? The first approach is of course to create a Facebook page; the page can then be used to market and promote all areas of your business including making use of the Facebook Static FBML application.
This application can effectively be used to create a landing page in which you can use to collect email data. The image below show’s our blog’s Facebook landing page in action with a formal welcome, a too-good-to-miss free eBook opportunity and an email opt-in form.
You can also provide a link to your email opt-in, in your company overview and description of your Facebook page.
The notes section on Facebook pages is also a great tool to use to promote an eBook and direct subscribers to your email opt-in form.
Twitter can be a little more complicated to use to gather email data than Facebook; however it can still be done. Firstly you should consider adding and using the URL of your email opt-in page as your website in your Twitter profile settings.
Of you have an opt-in form on your Facebook landing page, you can use your Facebook page URL like I have.
Secondly, ensure to you use the Twitter social bookmarking tools, such as the Tweet and Re-Tweet button to allow others to share your opt-in page information.
YouTube is extremely effective when it comes to promoting stuff on the web. There are several ways in which you can utilize YouTube to build an email list, let’s take a look at some of them.
Create a Viral Video!
So as mentioned, YouTube is a great way to promote your products and services on the web, and in doing so you can also use this kind of promotional marketing to build an email list.
Let’s take your eBook for example. If you’re using an eBook to help you build your email list then consider creating a short promotional video and uploading it to YouTube, add a description and a link to your opt-in page and get ready to go viral.
To make your video viral, you should consider using other social media tools such as Twitter, Facebook, StumbleUpon and Digg. Another great tip is to write a short and informative blog post about your promotional video, and even embed your video into the post itself.
You can also use the About Me page in your YouTube channel to briefly talk about your eBook and then add a link to your opt-in page.
So there you go, a few simple and effective steps using social media to help build your email list.
How are you building your email list? And if you use social media, how are you using it to your best ability to build your list? I’d love to hear your ideas and suggestions below as always.