With all the recent hype surrounding Google Plus, today I thought it would be cool to write a post outlining some of the valuable benefits, from a business perspective, on how to effectively use the relatively new social media platform to promote your products and services online.
The latest studies revealed that Google Plus had soared, obtaining in excess of 25 million users worldwide since it began dishing out invitations in early July this year, smashing any other previously growth records set by its main rivals, in particular Facebook.
Whilst it’s still very early days yet for Google Plus, I do believe that now couldn’t be a better time to start using it effectively in your social media marketing efforts.
OK, enough of statistics, let’s take a look at how you can leverage Google Plus to promote your own products and services, and effectively to promote your business as a whole, online.
1. Complete your Google Plus ‘about’ profile page
Very important, as with any prospective online profile, your first duty is to complete your ‘about’ page with information about you and your business. Your Google Plus page gives you the opportunity to complete an ‘introduction’, where you can write a fully fledged profile article about yourself and your business, so ensure you take full advantage of this. There are also fields for outlining your bragging rights, your occupation, your employment and education which are amongst the most essential areas of your about profile to complete.
2. Create a unique circle for your clients / customers
One of the most powerful features with Google Plus is Google+ Circles. This feature allows you to organize your contacts more efficiently and more over share relevant content with those contacts. By creating a circle specifically for your business clients, you can post and share any information about your business with those clients, such as relevant links, product photos, product videos, your latest product reviews, news and promotions etc.
Creating a Circle in Google Plus for your clients is almost like building a list of email subscribers. Eventually when Google Plus is made available to everyone, you can give new potential customers the option to subscribe by joining you on Google Plus.
3. Engage with your users
OK, now that you’ve been able to invite your clients via email, Twitter or Facebook perhaps, you can then begin to think about engaging with them on a professional level.
You can do this in many ways, here are some examples.
- Post engaging questions
- Get an opinion
- Ask for feedback on your latest products, services
- Ask for feedback on level of customer service
- Ask your clients which areas of your business they would most like to see improvements made
- Create a contest or giveaway
These are just a small handful of examples of how to engage with your clients in Google+.
4. Add links to your blog, website & other important pages
Remember that you can customize the links sidebar in your profile page to give further online exposure to your business blog, eCommerce website etc. You can also add your RSS feed URL, and links to your Twitter and Facebook pages.
5. Upload stock photos
If you run an eCommerce site, you’ll most likely have some stock photos stashed away somewhere on your computer, or perhaps photos of affiliate products. You can upload them to your online vault and choose which one’s to display in your profile. You can also take advantage of the photo tagging feature. Using photos is a great way to promote your products online.
6. Share your latest videos
Share your latest product review videos or latest video blog with your clients.
7. Share your content using Buzz
Google Buzz has been around for a little while now, it enables you and your users to share content from your website or blog, in micro-blogging form almost, just as you would do using RSS Graffiti or a similar app to share content onto your Facebook page. You’ll just need to ensure that your blog or web store has the Buzz button enabled.
8. Post your recent client feedback
Finally, feedback is essential to any aspiring business. It provides valid proof that your company is a legitimate organization, and those already using your products and services have rated your level of service accordingly. Posting such feedback on your Google+ profile can provide you with much more credibility and entice further leads and sales to your business.
So in a nutshell that’s some of the advantages of using Google Plus to promote your business, products and services online. If you’re looking for another social platform to use, Google Plus is a great addition and there is still plenty to come from them.