Well not quite the end but there are some big changes happening over the next few months as far as this blog is concerned and I wanted to address them with you, the few but loyal readers of Magnet4Marketing… thank you for your continued support.
Samantha and I have just returned from Internet World Expo 2012 in London which was very educational. We benefited greatly from speaking to real SEO and marketing experts, and attended some fantastic seminars on social media, direct and digital marketing, advertising, web hosting, affiliate marketing, eCommerce and blogging. We particularly enjoyed the 5 instantly actionable insights from Google Analytics talk by Kelvin Newman. We didn’t get time to speak to everyone who we made appointments to meet, so I apologize now.
OK so meanwhile back at HQ, we’ve been hit hard by that nasty Panda, and we’re still loosing tons of search engine traffic as I write this, it’s quite disheartening, in fact it’s enough to make me personally want to throw in the towel and abandon ship to maybe focus on my other more profitable online businesses, but I don’t plan to quit just yet…
You can check out my post on 6 Panda Killing Tips To Optimize Your Blog After Google Panda Update
So what’s the plan for the Magnet4Marketing blog?
Deleting Posts on Magnet4Marketing
Since the turn of 2012 and since the effects of Panda has been more and more prominent, we’ve deleted over 200 articles from the blog, these were thin content posts that were getting zero traffic, had high bounce rates, had zero value to the end reader and some which sounded like they’d been written by a 10 year old… As a matter of fact it’s been quite an eye opener, especially to see how differently I write my posts now to how I did almost 2 years ago.
Samantha and I are continuing to remove posts that we feel has no value, and rewriting some of the posts that are getting lots of traffic, but have a high bounce rate or doesn’t answer questions etc.
Publishing More Guest Posts
We’re also publishing a lot more guest posts on the blog which you might have noticed; we’ve even started to pay some writers to come and write for us. This leaves us with plenty of time to focus on making the blog more ‘Panda friendly’ so to speak, as well as continuing to market and promote content.
Getting Rid of Google AdSense
We’ve been making a steady income from Google AdSense over the last 12 months or so, somewhere between $70 and $100 a month, but we’ve decided to remove it for the time being. I guess it’s our way of telling Google to shove it!
Instead we’ll only be promoting affiliate links and a few affiliate banners on the blog. We might introduce AdSense back later on in the year, when we win some of our traffic back perhaps.
We want to focus a lot more of providing our current and new readers with quality content, and not just serve them with ads.
New Logo Design
We’ve been working closely with Ifham Khan (Graphic Logo Designer) on a new logo design for the blog, we’re still finalizing everything but you might see a new header logo on the blog in the coming weeks.
We were also thinking about changing the blog’s theme, however we like the News Child theme (Affiliate link) on Genesis, so this will suffice for the next 12 months or so or until we decide to invest in a customized theme.
Well that’s all I wanted to get off my chest for now folks, I’ll be publishing a full monthly report (income and traffic) as usual in the coming days.
Thanks once again for your continued support throughout April
Fabrizio Van Marciano