Social media marketing has grown into a powerful vortex of backlinks and free traffic over the years. Years ago, it used to be about spamming article directories to get a backlink from anywhere possible but now days, we’ve come to find out that Google loves Web 2.0 properties.
Social media websites can be included in these Web 2.0 properties as well which makes social media that much more powerful. There are plenty of social media outlets on the web and can generate a ton of traffic and link juice if you know how to use them effectively and correctly.
When Facebook was new; no one could have imagined that it would become one of the biggest websites to ever hit the internet. Everything seems to revolve around Facebook now days. People lose their jobs; lose their relationships, and business deals because of things that are discovered over this site.
This site also is a huge opportunity for anyone trying to build or retain a client base. Facebook has a wide variety of tools available for free. If you want to spend some money to get people to your fan page, Facebook has Google like advertising on their own site. You can target just about any demographic you want.
Facebook allows you to create business pages, band pages, fan pages, regular people pages and anything else you can imagine using to promote your business or website. Once someone “likes” your page, all of their friends see it and I guarantee you if it picks their interest, they’re going to go check it out. Facebook is simply powerful.
MySpace might have a lot less attention than it used to have now days thanks to Facebook and overkill on ads thanks to Fox Broadcasting, but it’s still a powerful platform to promote a product or business on. Everyone remembers seeing the Tom classic MySpace picture and in turn started the famous in the mirror picture.
The fact is, there are still millions of people utilizing MySpace and browsing them couldn’t be any easier. You can target people to a very specific demographic which you can’t do on Facebook for free.
If you don’t know what YouTube, you’ve been living under a rock. YouTube allows people to upload just about anything as long as it doesn’t violate the terms. It takes a lot to violate YouTube’s terms of service though. Some of the things you can’t upload are:
1) Copyrighted material. You can’t upload someone else’s work and pass it off as your own. This also includes music and movies although some people do slip by the mods and cracks by uploading it anyways.
2) Adult content of any nature. It’ll be banned and your account will be banned without any warning.
YouTube allows people to show off their content through a video. If you’re trying to promote a brand new site or a product, you can create a video that either showcases the product or service you’re promoting and it might be one of those one hit wonders with millions of views.
The power of social media and social media marketing has become quite popular over the years. People are obsessed with Web 2.0 properties and social media websites because how easy they are to use and the social interaction.
When a site has social interaction involved in it that allows people to comment back and forth which will usually make people keep coming back to the site. It should be used properly and with caution because if you have bad press that goes viral it could ruin your venture or business plan.
About the Author
Charles Henry of Home Host is a social media specialist. Home Host is the leading web hosting company in Brazil.