Marketing is the important, and sometimes under-respected, aspect of a business or start-up. However, it’s key to remember just how crucial marketing, and social media marketing to be exact, actually is for the company you are apart of. It is way more than just sending out a tweet a few times a week. It certainly is way more than just having new blog posts automatically tweeted out once published; it involves creating a process, routine, and a bit of effort.
But marketers know this, and showing how important your job really is isn’t the point of this post. What is important is to show how we as social media marketers can better make use of our time, so we won’t fall victim to being looked at as not being crucial.
Social media marketing, when done right, can involve a bit of elbow grease to ensure that the product you are promoting is done right. When we look from the birth of your next marketing campaign to the moment after the tweet or social media message is sent, we will go over tips on how to make your workday more worthwhile without burning out of energy at the same time.
So let’s get to it. Below, I have five tips that, if followed correctly and done regularly, can help you create a social media marketing schedule for yourself that you can use and bring with you for the life of your career as a social media marketer.
Your Posts Aren’t Optimized
Anything that involves some form of analytics will reveal a trend that allows you to use that information in your favor. Social Media is no different. Each social media website has some form of a trend that allows you to understand how you should optimize your posting accordingly. For example, LinkedIn would have more traffic during the week than on weekends due to how it’s more occupational-focused.
Facebook, on the other hand, would have more traffic during the evening and weekends due to individuals who work or are in class. One key piece of information to make your posts worthwhile is to know when to post them. Using this information will garner more re-tweets, mentions, and comments.
Yes, we have the outlier situations, like those who, for example, sneak on Facebook when they should be creating expense reports. But those who go on when they should be working are not as much of a significant audience to appease to. We will go a bit later into why making a schedule for all of this is worthwhile.
You Loose Track of Everything
Wouldn’t it be a social media disaster if you worked weeks to get a social media campaign, just to forget to post a key tweet. That can happen many times if you don’t have a central section to keep all of your important tasks and campaigns. Having a place to keep all of your campaigns in one area allows you to keep track of important deadlines and tasks. There are two ways you can do this. You can go the old fashion way and make a word document. However, the best way to go about this is to make use of the technology at hand today with the multiple task manager and to-do apps available. This will allow you to get the notification and organizational features that word documents lack. Plus, they are easily sharable.
Nothing is Scheduled
This relates a bit to our previous point, but extends a bit on the actual publishing of the posts. This is a common mistake in social media marketing, not having a set schedule when updating your audience. This is very important to keep up with consistency. Instead of having one post on Tuesday and five on Wednesday, and none on Thursday, scheduling your posts allow you to not overload your audience.
Plus, if you have good skills in consistency, scheduling your posts also have other benefits. They allow you to prepare for those days when you aren’t near your computer to get your work done. For example, having your posts prepared and scheduled the night before will ensure they are live the next day. This is also great in ensuring you are posting on those key days and times we mentioned previously.
Your Social Media Toolbox is Empty
How can you execute all of these tasks effectively? You can do so by having the tools to get the job done. No, we don’t mean going on Twitter.com. While this is perfectly fine for updating your company’s profile on the website, you shouldn’t have to go on their website any other time. The myriad of applications available make it counter-intuitive to update on the website.
When scheduling tweets, one great resource to make use of is HootSuite, a program that allows you to also take a look at link analytics. This allows you to see how popular a post is, along with other analytical features like the number of re-tweets and favorites. If you need to gather links and research for upcoming posts, Evernote can be a great place to finalize links and collaborate on tweets and Facebook posts.
You Don’t Have a Set Path
Finally, and most detrimental, you don’t have a set focus, vision, or path for your reason for being on social networking websites to begin with. Yes, it is almost a requirement to have a social media presence for your product or website, but you must know exactly why it’s a requirement.
That reason is different for each website or product. For example, a product may use social media more as a mode of customer service. A website may use social media to extend a conversation. Knowing your path will make your time as a social media marketer more worth it.
What products or applications do you use to ensure that you are productive in social media marketing? Let us know in the comments below; let’s start a conversation!
About the Author
Emmanuel Banks has been a writer for three years. Along with blogging tips, Emmanuel also enjoys writing about social media and technology. Aside from blogging, he is also involved in start up ventures, photography, and videography. You can find Emmanuel on Twitter and on his website.