6 Best Places To Promote Your Ecommerce Website

By 9 Comments

Where can you promote your ecommerce website?  Read on to find out…  So you’ve decided to go into doing business online and launch your own online ecommerce website (online shop).  Congratulations on your achievement, I’m sure your website looks absolutely superb, professional and ready to take on those customers…

But wait… what customers?

Oh yes, so you need customers.  Where are you going to promote your ecommerce website to start getting customers flocking in through your virtual doors? Let’s take a look at 6 best places to promote your ecommerce website.

Promote your Ecommerce Website

6 Places To Promote Your Ecommerce Website For Traffic

1. Search Engines

Despite all the misconceptions you’ve read about SEO being dead, don’t believe the hype.  Search engine optimization is still the BEST way to generate tons of free traffic to any website.

Ensure that each of your product pages are well optimized for search engines, including titles, content and your product images themselves.  Don’t forget to add appropriate tags to your products.

In addition build high quality authority links to your ecommerce website.

2. YouTube

YouTube is another awesome place to get customers to your products.  Create video reviews for each of your products, optimize it for visibility and post them onto YouTube.

Place a link back to the respective product page in the video description area.

3. Shopping Guide Directory / Comparison Websites

There are many shopping directory websites you can submit to, to find customers for your products.

Also shopping comparison websites such as BizRate, Nextag and PriceGrabber are amongst the popular ones, are great places to promote your ecommerce website, as many customers go to these sites to find the best possible price for a variety of products.

4. Blogs

It is said that 61% of US online consumers have made a purchase based on a recommendation from a blog.  If this is that case incorporating a blog into your ecommerce website and regularly updating it is crucial to generating customers to your products and increasing conversions.

In addition, consider guest posting on shopping and products related blogs in your industry.

5. Trade Shows

Don’t forget that it’s not all about doing things online.  When it comes to promoting your ecommerce website offline, there is nothing more effective than promoting and selling your products at trade shows and shopping events.

It may be a case of looking on the local web to see what’s in your area.

6. eBay

Finally the last place that I’d recommend to promote your ecommerce website is good old eBay.  Each time you sell a product through eBay, ship your item out with a special discount code and throw in a business card promoting your website.  Make the special discount only redeemable from your online shop.  This will entice repeat business to your online shop too.

So if you’re still scratching your head wondering where to get traffic and customers from, promote your ecommerce website on the 6 web properties mentioned above and you’ll soon start seeing customers flocking to buy your products :)

image credit

  • http://www.trickytechno.com/ mohit

    Making some discount coupons and displaying them on some shopping and discount coupon blog can surely help to increase the sell and it has been proven,my-self using this method and belie me I have made a lot of bucks through them.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Hey Mohit, thanks for stopping by. Yes indeed using discount coupons is a good way to promote business to your online store, everyone wants to save money and at the same time buy the things they want. I’ve also used discount coded in the past too, and have been successful with it.

  • http://www.orangemasala.com Rahul

    Nice post these are valuable tips for promoting ecommerce websites. I like using videos they are very powerful.

  • http://www.precisionbits.com/ Elmer King

    Basically, you have to make sure that you are promoting your site in places where people can see them right?

    I love that you added trade shows to the list because many online marketers forget that promoting offline should also be a part of one’s marketing campaign.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Absolutely Elmer, trade shows are not just an opportunity to create leads, but an opportunity to connect with your customers and show a face to your online establishment. I run an online art gallery and much of the clients that I’ve dealt with has come from doing trade shows.

  • http://www.cinrsolutions.com Chintan Jain

    Nice List. BTW, YouTube is going to be really big in coming times with respect to Promotion

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Hi Chintan, thanks for commenting bro yes I agree, YouTube is going to a a real asset to many businesses this year, including mine :)

  • http://www.dentalimplants-uk.co.uk/ Joe Hart

    Getting the site reviewed by high traffic blogs will be a good place to start… Traffic through search engines may be difficult at start mainly due to the competition. Hiring a professional SEO agency will be my first move. Once the search traffic gains momentum, I would rely on word of mouth publicity… If you have a good budget plan then you can even consider print or TV ads which have good ROI.

  • http://www.absoluteshoppingcart.co.uk/ Alex

    Thanks for some fantastic info. I’ve already spotted some issues within my own ecommerce software after reading this. Definitely room for improvement! cheers for your help! Alex.