Where can you promote your ecommerce website? Read on to find out… So you’ve decided to go into doing business online and launch your own online ecommerce website (online shop). Congratulations on your achievement, I’m sure your website looks absolutely superb, professional and ready to take on those customers…
But wait… what customers?
Oh yes, so you need customers. Where are you going to promote your ecommerce website to start getting customers flocking in through your virtual doors? Let’s take a look at 6 best places to promote your ecommerce website.
6 Places To Promote Your Ecommerce Website For Traffic
1. Search Engines
Ensure that each of your product pages are well optimized for search engines, including titles, content and your product images themselves. Don’t forget to add appropriate tags to your products.
In addition build high quality authority links to your ecommerce website.
YouTube is another awesome place to get customers to your products. Create video reviews for each of your products, optimize it for visibility and post them onto YouTube.
Place a link back to the respective product page in the video description area.
3. Shopping Guide Directory / Comparison Websites
There are many shopping directory websites you can submit to, to find customers for your products.
Also shopping comparison websites such as BizRate, Nextag and PriceGrabber are amongst the popular ones, are great places to promote your ecommerce website, as many customers go to these sites to find the best possible price for a variety of products.
It is said that 61% of US online consumers have made a purchase based on a recommendation from a blog. If this is that case incorporating a blog into your ecommerce website and regularly updating it is crucial to generating customers to your products and increasing conversions.
In addition, consider guest posting on shopping and products related blogs in your industry.
5. Trade Shows
Don’t forget that it’s not all about doing things online. When it comes to promoting your ecommerce website offline, there is nothing more effective than promoting and selling your products at trade shows and shopping events.
It may be a case of looking on the local web to see what’s in your area.
Finally the last place that I’d recommend to promote your ecommerce website is good old eBay. Each time you sell a product through eBay, ship your item out with a special discount code and throw in a business card promoting your website. Make the special discount only redeemable from your online shop. This will entice repeat business to your online shop too.
So if you’re still scratching your head wondering where to get traffic and customers from, promote your ecommerce website on the 6 web properties mentioned above and you’ll soon start seeing customers flocking to buy your products