What’s up folks, I’m going to dive straight into this post and share with you 8 awesome things you can do to improve your online business and attract new customers, in no particular order.
Improve your Online Business Tip #1 – Update your homepage
Let’s kick off with the humble homepage of your website, look at it as the front display window in which your customers look through before entering your website properly (clicking through). Put yourself into the shoes of a first time visitor, better still if possible get someone else to visit the homepage of your website and provide you with some feedback.
If you can’t get anyone to assist you, do it yourself. From a customers stand point ask yourself some few questions.
- What’s the first thing you notice immediately upon arriving to your homepage?
- Can you immediately tell what the website is about?
- Is it relatively easy to navigate around the site and find your products within a few clicks?
- Where can you make improvements?
If any of the above questions requires you to start acting upon, make sure you make it your first priority to take action and start making improvements. Don’t wait till tomorrow or the next day, go do it now!
Improve your Online Business Tip #2 – Showcase your best selling products on your homepage
The homepage of your website will be one of the most viewed pages on your entire site, naturally, so it would make perfect sense, instead of promoting multiple products and confusing the living hell out of your customers, to pick out 2 or 3 of your best selling products and showcasing them on the homepage.
Improve your Online Business Tip #3 – Add a blog
More and more online businesses are incorporating / integrating blogs into their website. Blog’s are a great way to add much valuable content for Google to index, and the more valuable content you have on your site, you increase the chances of your prospects finding your products and services through search, but more importantly a blog will help you become more interactive or engaging with your customers, and it’s a great marketing tool to promote your products and services furthermore.
Adding a blog is pretty simple and cost free usually, if you head down the WordPress.com or Blogger.com avenue, If your site is already running on WordPress then even better.
Improve your Online Business Tip #4 – Utilize social media to improve customer support
More and more companies are starting to utilize social media as a platform in which to provide customer support. Creating a business page on Facebook for example could allow you to analyze your customer needs properly and address customer questions, complaints and give a solution. Check out the following post for more tips and advice on this –
Improve your Online Business Tip #5 - Entice new customers to signup
If you haven’t yet started an email list for your online business then really what are you waiting for? Do you enjoy watching potential sales go down the drain pipe? If you have started then you can start increasing your email opt-ins by experimenting with different placements for your opt-in form, or offering something valuable in return. You can find out more about list building in my eBook –
Improve your Online Business Tip #6 – Use video to create product insight
Video marketing is extremely powerful and in online business it can really mean the difference between someone making a purchase and not making a purchase.
You could consider creating a product insight video for some of your top selling products or services, and sell on its features and benefits, then embed your video into your product pages on your website. People searching and looking to buy your products can get further reassurance by seeing your products or services ‘working in action’ in your videos and that can go a long way.
Also posting your videos on YouTube and applying SEO can also help your customers find your products and services through Google search.
Improve your Online Business Tip #7 – Get rid of the fluff
If you’re wondering what I mean by ‘the fluff’ I mean all the distractions that might be losing you sales, so that could mean useless ads and distracting affiliate banners and unnecessary links and other options on your site that take the limelight away from ‘getting your customer to complete a purchase’. Make it clean, precise and laser focused on selling your products to your customers as easy as possible, so get rid of the fluff.
Improve your Online Business Tip #8 – Teach yourself something new and valuable about marketing
Finally, my last tip for improving your online business and attracting more customers is… Teach yourself something new and valuable about marketing your business to your target audience better. Read books, read blogs, subscribe to magazines, attend small business marketing events, listen to podcasts, enrol in courses. Knowledge is the roadmap to success, so go out and learn something new and valuable.
image courtesy of Flickr user Miiish