In this post I will share with you some of my top tips and strategies that I have used to help me develop a regular blogging routine and maintain a healthy posting frequency.
Whether you publish on your blog daily or weekly, consistency is one of the most vital ingredients for achieving success in blogging. If you’ve ever wondered how some of the top bloggers are able to create high quality content on their blogs on a regular basis, it’s simply because they’ve developed an effective blogging routine that works for them. It’s not because they’ve found a magic solution blogging frequently.
When I first started this blog I didn’t have a blogging routine or schedule, I just kept writing daily, and shortly after the first year I gradually dropped that number to two or three posts per week, and ever since I’ve pretty much stuck to that publication number.
The strategies below are just part of what’s needed to keep to a regular blogging routine. In addition to these strategies you also need to be focused, motivated and be willing to put in a lot of work, not just for a day or a week, but for as long as it takes to achieve what you desire to achieve from your blogging endeavors. Being motivated to maintaining a blogging routine can only work if you’re 100% committed.
OK, so now lets take a look at the 5 actionable strategies for helping you develop a more effective blogging routine in no time.
Strategies For Developing An Effective Blogging Routine
1. Create a list of post ideas and keep this updated always
Whether you blog about the latest trends in your niche or share useful tips and strategies, this first tip is worth noting.
I’m so positive that there are many bloggers that still don’t implement this simple yet effective strategy. If you preach about doing this yourself and don’t practice it, then there’s something seriously wrong here.
Brainstorming post ideas and creating a list of possible posts to work on is one of the many pillars for achieving success with your blog. This is an essential task to get in the habit of doing. It’s fair for me to say that I began brainstorming from the very beginning; in fact it was one of the very first things I learned from reading Darren Rowse’s 31 Days to Build a Better Blog.
What to do: Spend 20 to 30 minutes each week researching and brainstorming post ideas to work on, and then make a list of the posts topics you think you’d like to write about, or use an editorial calendar to set a reminder to write the posts you choose from your list, we’ll talk more about using an editorial calendar in the next tip.
2. Use an editorial calendar
Some bloggers don’t use an editorial calendar, each to their own preference respectively, but if you’re willing to give it a try, an editorial calendar can certainly help you stay organized and focused when developing your blogging routine.
What to do: You can either use a desktop calendar to organize your editorial tasks and set reminders, or what I’ve found to be very useful as of late, is the WordPress Editorial Calendar plugin. This little plugin enables me to view, organize, drag and drop and edit posts directly from the posts calendar view. Check out the screen grab below.
3. Promote your guest blogging information and invite page
If you’re accepting guest posts on your blog then no doubt you’ll have a guest blogging information page welcoming guest writers and outlining your terms. Having one or two high quality guest posts to publish on your blog frequently can greatly assist you with maintaining a regular blogging and editorial routine and ensuring that your blog us updated with quality content.
What to do: Do as much as you can to promote your guest blogging information page, the more guest post pitches you receive from genuine guest writers, the more chances you have in finding ‘golden articles’ amongst the weeds, if you know what I mean. Ironically, guest blogging itself is a great way to promote your guest blogging information page.
4. Create blog post series
Blog post series are very simple to do and can be very effective for bringing visitors back to your blog, especially if the content is valuable. It’s also a great way to develop and maintain a blog posting frequency.
Just in case you’re wondering what a blog post series actually is: it is simply a collection of articles or posts organized in parts that cover a specific topic or idea.
What do to: Find a topic or idea you really want to dive deep into, case studies make for perfect series posts in my experience, and write several posts about that topic. Or one of the best ways to do it, to keep the content flowing naturally, is to write one long mega-post (of around 3 or 4k words) and then break them into parts. This way you get to complete the entire series without having to come back later to write other parts of the series.
5. Diversify your content
Finally, and this is definitely a great strategy to use, and chances are most of you are already doing. Don’t just rely on one content medium, diversify it.
Create or share a useful video you’ve found on YouTube, do this by embedding it into a blog post. Publish and share a cool infographic like the one we recently published on content marketing. Make use of high quality images, use of images is really going to take off in 2014. Create slide presentations and again add them to a post on your blog, or record a podcast… The list is endless.
So there you have it folks, if you’re struggling to keep your blogging routine alive, or are finding it increasingly difficult to commit to your current posting frequency, take action and follow these five simple tips and you’ll quickly develop an effective blogging routine that works for you.
So let’s quickly go over the five tips again.
- Brainstorm post ideas and create a frequently updated list
- Create and use an editorial posts calendar
- Promote your guest blogging information page to attract more genuine guest writers, which can help you maintain a posting frequency
- Create blog post series or break up your super long posts into parts
- Diversify and add variety to your content, use videos, slide presentations, podcasts and imagery
Over to you readers…
As usual I’d love to hear your thoughts and reactions on the tips I’ve suggested above for developing a blogging routine, and also whether you have any tips you’d like to add to the list. Start a conversation with moi and kindly leave me a comment below.
Check out the following article on Pro Blogging Success on developing a blogging routine and how often you should blog.
Fabrizio Van Marciano, signing out.
Image credit: http://www.flickr.com/photos/streben