Giveaways are a great way to grow your blog readership or your e-mail list (or even your social networking presence). After all, who doesn’t like getting free stuff? The more of it you offer, the more attention you are likely to get for your blog. However, all giveaways are not created equal. No one is [...]
How the Google Panda Update Does Not Affect Article Marketing!
April 10, 2012 By 4 Comments
Article marketing, also sometimes referred to as content marketing, is a very popular means to market your website or blog and it is very effective for making sure that your content receives exposure. Many new and veteran bloggers market their content in an effort to create back links to their site and to establish credibility [...]
Multivariate Testing: Increasing Sales, Increasing Conversions
March 29, 2012 By 1 Comment
What is Multivariate Testing? Multivariate testing is defined under the umbrella of behavioural targeting & personalization, which is a set of methods that are used to increase the effectiveness and impact of websites, blogs, and online campaigns. These works by gathering data from actual site users to build user profiles and feedback reports that can [...]
Interview with Jim Kukral
March 28, 2012 By Leave a Comment
Jim Kukral – A Cleveland born blue collar guy, became engaged in internet marketing in 1995, mainly designing websites, writing code and managing projects for various major corporations. Since then, Jim Kukral has been featured in magazines, Revenue Today and FeedFront, and has written for several websites, including clickZ and Builder.com. he also wrote for [...]
How could Marketers Integrate Google Goggles into their Marketing Campaigns?
March 13, 2012 By 3 Comments
In 2009, Google launched Google Goggles, a mobile app that takes an image-based approach to search. By using image recognition technology, it allows a user to snap a picture of a document, book, CD, or other object and pull up relevant results about the item. While this interesting tool has yet to make a huge [...]
Internet World Expo 2012 in London Draws Near
March 12, 2012 By 1 Comment
I know I’m a little early but I’m starting to get all excited and at the same time a little apprehensive, as we are draw nearer to the 2012 internet world expo being held on 24th-26th April at Earls Court in London. This year they are expecting 11,000 visitors to come walking through the doors, [...]
What should Web Marketers do differently for Valentines Day Themes than they did for the holidays?
February 10, 2012 By 8 Comments
According to some journalists, Valentines Day is one of the most brilliant and successful gimmick holidays ever invented, prepped and primed for marketing. This is hard to argue with when considering that the entire occasion is built around buying merchandise. Every year, couples express their love and affection by exchanging gifts, influenced by the adverts [...]
Using SMART Goals in Your Job and Life
January 27, 2012 By 27 Comments
Whether you are setting goals for your job or your personal life, learning how to set them properly is the key to success. Poorly defined goals lead to failure, whereas properly defined goals can lead to success. SMART is an acronym that can help you create and reach your goals, making sure they are: Specific, [...]
Planning a Content Marketing Strategy
January 25, 2012 By 10 Comments
Content marketing strategy – Many small business owners quickly grow tired of the expenses involved with their available marketing channels. Advertising, telemarketing, and pay-per-click campaigns can quickly exhaust budgets and deliver disappointing results. As a result, many entrepreneurs are looking for better ways to attract customers on the cheap. Content marketing has become one of [...]
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